Rajasthan Patrika : The Leading Daily of Rajasthan

May 26, 2009 3:17 pm0 commentsViews: 126

Rajasthan Patrika, a 53-year-old company that was started as an evening newspaper with a borrowed capital of Rs. 500 has now grown as a media house and is among the fastest growing multi media conglomerates in India. Rajasthan Patrika is no.1 Hindi newspaper in Rajasthan, Gujarat, Karnataka and Tamil Nadu. (IRS 09 R1).

Rajasthan Patrika is the 5th largest Hindi daily in India with more than 1 Crore 40 lakh 51 thousand readers across India (IRS R1 09 TR).
Recently conducted BBC-Reuters Survey ranked Rajasthan Patrika among 3 most trusted newspapers in India. It enjoys the distinction of being the first Indian newspaper to have won both IFRA Asia, for excellence in printing and SOPA for best reporting in the same year. Rajasthan Patrika figured among the top five successful Asian Community newspapers (AMIC, Singapore – UNESCO).

It has workforce strength of 2000 correspondents, reporters and stringers spread all across the country. The company has a vast network of 3,500 agents and 12,000 Hawkers. A motivated workforce of 4000 personnel is associated with the company. Rajasthan Patrika reaches more than 80 countries via P.E.P.C worldwide machines (press point vending machines)

In its expansion spree, Rajasthan Patrika group gauged the right opportunity in Madhya Pradesh and made a remarkable entry in Bhopal in May 2008 and Indore in Sept. 2008 as ‘Patrika’.

Patrika in Madhya Pradesh was a result of the long done research in Bhopal and Indore, which helped in bringing out a customized newspaper, which people of Madhya Pradesh desired to read.

Patrika was launched in Bhopal with an extensive branding exercise that included an intensive campaign at prominent locations in the city, radio spots, cinema slides at cineplexes, canopies, camel road shows, banners and vehicle branding, motorbike rallies, and direct contact activities.

The goodwill and reputation that Rajasthan Patrika group built over the years helped in the success of Patrika in Madhya Pradesh. This is evident from the various events conducted by Patrika in Bhopal and Indore round the year, be it a social responsibility like Amritam Jalam in which over 1lakh 30thosand people volunteered or be it the trade fair in Bhopal that attracted more than 9 lakh footfalls. Patrika had initiated a mass movement “Vote for Vote” to encourage voters to exercise their right to vote for 15th Parliamentary Election. Patrika had installed ‘Patrika Booths’ at various places, where people were asked to put a seal ‘I Vote for Democracy’ on the pledge letters to vote, in which more than 3,26,000 balloted.

The ‘National Book Fair’ in Bhopal was organized with more than 300 stalls attracted a record number of 8 lacs visitors. Dandiya Mahotsav (Bhopal) organized by Patrika attracted more than 5000 people, Yoga Shivir – more than 1500 people had already participated, International Education & career Fair 09 in which daily footfalls was more than 30000. It was a 5-day fair and over1.5 lac footfalls were recorded.

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