Five lucky listeners of 94.3 FM Radio One, for the Fataafat Generation, got a chance of a lifetime to meet the action King of Bollywood Akshay Kumar on Tuesday afternoon at Taj Land’s End, Mumbai.
The station ran a contest titled “Chandni Chowk to China” based on the soon to be released Bollywood movie, Chandni Chowk To China, which concluded last week. The contest was promoted through RJ mentions on almost all shows aired on Radio One, including Mumbai Fataafat, Campus Fataafat, Matinee Fataafat & Chill Fataafat. The contest question simply required participants to share with the station RJS an answers to the question related to the movie and SMS the answers in to the station. Over 5000 called in to participate, of which 5 lucky couple winners were chosen by a Radio One panel of judges to have exclusive time with Akshay Kumar himself.
Says Vehrnon Ibrahim, National Director Programming, 94.3 FM, Radio One, “Bollywood content, trivia and music is a mainstay of Radio One’s programming based on the huge interest of our urban audiences in this industry. This sort of contest offers the ultimate reward to Bollywood and Akshay Kumar fans by giving them the opportunity to experience a really special, once-in-a-lifetime kind of moment of meeting a screen idol with their special someone, making it truly unforgettable.”
Adds Raj Gopal Iyer, Station Head West, “This is Bollywood Fataafat, where you can enter a simple contest and win an amazing reward. Urban audiences who are strapped for time and looking for instant gratification appreciate contests such as these, which make them a great value proposition for both the listeners and advertisers.”