Radio One FM 94.3, for the Fataafat Generation, was the official Radio Partner for the ultimate fashion event in the capital, Delhi Fashion Week, Autumn Winter 2009. The event was held at Delhi’s Emporio Mall, Delhi from 19th March 2009 to 23rd March 2009. Bubbling with the live energy of an on-ground event, the partnership underlined the station’s commitment to its urban audiences to tying up with hottest and hippest events taking place in each city. The partnership also aimed at increasing direct engagement for its audience with designers, models and celebrities.
Radio One also set up a booth called ‘Radio One Fashionista’ at the venue where Radio One RJs interacted with the designers, models, bollywood celebrities and other socialites. Guests joined in the live action with the RJs at the venue for the duration of their show. Tarun Tahiliani, Rohit Bal, Atsu, Malini Ramani, Vineet Bahl and models like Nethra Raghuraman, Nina Manuel and President of Fashion Foundation of India Sumeet Nair were among celebrity guests on air at the station. A Radio One Fashionista Slam Book with 50 interesting fataafat questions took a quick look into lives, loves, trends and more of designers and other guests on the station ensuring a really fun time for all.
Says Vehrnon Ibrahim, National Programming Director, Radio One, “Radio One is the fastest growing station for urban audiences. The station is committed to providing relevant and exciting programming for our metro audiences. This is Fashion Fataafat, meant for Delhi audiences who are extremely fashion conscious and hip, and we hope the mix of chart topping music and heart stopping fashions make an irresistible combination for listeners.”