Radio One , Nokia Hunt for Music Millionaire of the Year

Mumbai : 94.3 Radio One, the country’s only Music Station, has begun their hunt for fresh talent amongst college students across India. Radio One College Championship (ROCC) is the only interactive competition introduced by a radio station that brings out the best amongst the participants.

The first of its kind annual event from the house of 94.3 Radio One is the hunt for the finest talent amongst students who aspire to be Music Jockeys (MJs) on the station. The lucky few who manage to surpass the grueling semi final phase get a chance to intern at the radio station which exposes them to every single aspect of the working of a radio station.

ROCC has just kicked off auditions across 70 colleges all over the country, supported by an extensive teaser campaign and on-ground activations.

Shyju Varkey, National head of Marketing 94.3 Radio One, said: “Radio One College Champions is 94.3 Radio One’s way of spreading the love for radio amongst its most potent audience… The whole idea is for college students to get a feel of the radio environment, so they can take a decision incase they would like to pursue radio as a career. More than anything else, this is a great way to connect with the youth on a large scale. So far there have been around more than 5000 registrations in colleges across the country”.

Entering its 4th year, this flagship initiated by 94.3 Radio One is a platform to identify and mentor potential talent for the radio industry. Through this Radio One connects with more than 20000 students across seven cities giving them an opportunity to hone their skills, test their Music quotient and plan a career in radio. It provides a new platform to young talents to compete with each other in order to become the best Music Jock for Radio One. This year, ROCC will be supported by Nokia as the title sponsor, Pantaloons as the presenting sponsor and the Bangalore Management Academy as the knowledge partner .

Commenting on this, Rajeev Bhandari , VP National Business, said, “We are elated that we have been able to grow Radio One’s College Radio Championship far above our expectations, keeping in tune with the high growth rate of our station. ROCC’s success has stemmed primarily from the way we have been able to connect brands directly into the heart of the youth with superior integrations”

Speaking about the association, Mr Viral Oza, Head Activation, Media and Online Marketing Nokia India said, “Nokia has always invested in platforms where Indian youth can connect through their shared passions and take on big challenges and achieve great accomplishments. Radio One’s College Radio Championship gives young students, who are passionate about music, an interesting opportunity to showcase their talent on radio.”

Zahid Shaikh’s, Head, Marketing at Pantaloons had this to say the brands association with ROCC for the 3rd year……‘Pantaloons is at the forefront of youth fashion and this season with the onset of the new seasons ranges Pantaloons has announced a unique concept called Pantaloons Youth Connect which will be promoted through the Radio One College Championships where youth get freebies on shopping at Pantaloons for youth wear. Being the third year of association with Radio One College Champions , the campaign has extensively helped Pantaloons to get to the heart of the youth. Another interesting concept that Pantaloons will be offering the youth is career opportunities in new age careers like fashion photography and ad film making’

At the end of the auditions, 10 teams across 10 colleges will be chosen. These 10 teams will be invited to the Radio one studios for training where they write their own scripts, prepare links and produce the shows too.

The winning team will be decided by a combination of listerners’ votes and a special panel of judges.

Other than winning the title of “Radio One College Champions 2010”, the winner will also become the “The star Campus jock of the year”, where he/ she will be the Jock for “The Radio One College Show”, to be hosted between 3-5pm every weekend for a period of 3 months.

94.3 Radio one is a joint venture with BBC worldwide…Starting August 26th, the ROCC registrations will be held across Mumbai, Delhi, Pune, Ahmedabad, Delhi, Kolkata, Bangalore and Chennai.

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