Mumbai: Ten lucky listeners of 94.3 Radio One along with their better halves got a chance to be a meet the cast and crew of Prem Ka Game at a party organized to celebrate the launch of the movie at Enigma, JW Marriott.
The station ran a contest on air based on the movie and was promoted through RJ Mentions and promos for an entire week. The contest required the participants to answer simple questions about the movie. The winners not only got a chance to rub shoulders with the stars but party till the wee hours if the morning to Bollywood Dance Music with DJ Jasmeet.
Prem Kaa Game – An AKK Entertainment Pvt Ltd production releases across theaters tomorrow. A movie based on extramarital affairs stars the handsome Arbaaz Khan, in the lead male role and the sultry Madhuri Bhattacharya in the lead female role. The star cast also includes Malaika Arora Khan, Tara Sharma, Johny Lever and Rubi Chakravarty.
The movie was marketed supported by a print, on ground and a high decibel campaign on 94.3 Radio One. The 10 day on air campaign gave the listeners a chance to meet the stars and be a part of the celebrations at Enigma, J. W Marriott. The launch celebration will be attended by Mumbai’s top notch celebrities, socialites and popular page 3 faces.
Speaking on the occasion Bavesh Janavlekar, Station Head Mumbai commented, “Music and Bollywood content is the mainstay of Radio One’s new proposition of Maximum Music Maximum Choice. This association offers the unique opportunity to our listeners by giving them the opportunity to experience a really special, once-in-a-lifetime kind of moment of meeting their screen idols, making it truly unforgettable.”
Said Mr Khenny, owner of AKK Entertainment commented, “The Indian entertainment industry has a huge target audience both in India and the overseas markets. AKK Entertainment will make films keeping various target segments in mind. Going forward, we might make films in both Kannada and Hindi simultaneously.”