Radio ONE 94.3 FM the joint venture between MiD DAY and BBC worldwide has launched its 7th station in Kolkata thereby completing its metro foot print. Radio ONE has further announced a sales alliance with Radio Misty 94.3FM for Siliguri and Gangtok as part of its East package which will be sold jointly.
‘We are positioning ourselves as ‘India’s largest metro focussed radio network as it is quite clear that metros contribute to over 75% of most client’s businesses. Radio ONE will allow clients a certain consistency and efficiency in reaching their audiences that exhibit ‘metro city attitude’. We are India’s highest ranked radio company on ‘metro efficiency’ which is function of listenership and rates charged to reach the SEC AB audience’ said Vineet Singh Hukmani, CEO Radio One 94.3FM
‘Our aim is to provide listeners a certain local flavour at the same time focussing on the metro nature of our brand. This is not easy for other stations who have to contend with being metro and small town all in one breath. This makes a client’s brand experience a certain inconsistency as the medium is the greatest message in radio and then there are some stations that just do not reach enough metro cities making us the best fit metro radio brand, said Vehrnon Ibrahim, National Programming Head, Radio One.
Radio One is following its ‘all rounder’ talent model in Kolkata just as it did with its Pune and Ahmedabad station that function with not more than 12 people totally. This is now becoming the industry norm as city costs need to balance out especially in times of lowered revenues.
We believe that it’s the quality and not quantity of people that make a radio station great. We believe that with creative people like Shekhar leading programming and a resourceful sales head like Azam leading sales in Kolkata under the able leadership of Rajeev Bhandari Station head North and East, we will be able to provide listeners what they need in Kolkata without making the station quantity heavy, Said Vineet Singh Hukmani.
“We are going to give our clients what they need…the power of 7 metros…focussed, efficient and consistent “he added.