Listeners of 94.3 Radio One, for the Fataafat Generation, now have the opportunity to instantly win a whole lot of money plus an entire day of fame, which gets them featured on Radio print ads and also win a chance to live in the lap of luxury for an entire day. The contest “Khelo One Minute Game, Jeeto Full Day Fame” begins today and concludes on November 21, 2008 with a winner being declared every day from Monday – Friday, making 15 winners in all.
The contest is one of 94.3 Radio One’s largest activities of the year, and coincides with a re-launch of the station along its position of “For the Fataafat Generation”. A 360 degree media campaign estimated at Rs. 3 crores is being used to promote the activity using print ads, radio spots, billboards and bus panels to create interest. At the same time 94.3 Radio One is also promoting its two most popular drivetime shows, Good Morning Mumbai, now rebranded as Mumbai Fataafat and Chill Fataafat. Mumbai Fataafat is hosted by RJ Jaggu and the vivacious, award winning, RJ Tarana, popularly known as the Ulta Seedha Jodi. RJ Zaara, Tanmay and Aneesh, host Chill Fataafat, which is the evening drive time show which continues to grow in popularity.
Led by RJs Tarana and RJ Zaara, the “Khelo One Minute Game, Jeeto Full Day Fame” contest invites participants to enter and play a simple one minute game, such as “Name the maximum number of Amitabh Bachchan movies you can recall in a minute” or “List as many kitchen appliances as you can in just one minute.” The winner gets prizes that make him feel like a social celebrity. These include a chance to be on a radio show and on print ads. It doesn’t stop there. The winner also gets a trip for two to Goa, a full day ride in a limo & host of other goodies.
In addition to the publicity all 15 winners will receive, 94.3 Radio One will be giving away Rs. 3.5 lakh in cash prizes. The overall contest winner stands to win a grand prize of Rs. 2 lakhs per day, while the second place holds a prize of Rs. 1 lakh and the third Rs. 50,000. This is Says Raj Gopal Iyer, Station Head-West, 94.3 Radio One, “This is Fame Fataafat. Participate in a simple game and you can become an instant celebrity and get celebrity treatment, like chauffeur driver limousines, exotic holidays and tons of goodies. In addition you can also win loads of cash. Its an irresistible concept and very attractive proposition for listeners.”
“This is a large station activity with over 75 prime billboards and over 150 bus panels across the city and over 4000 cc of print ads in leading publications” he adds. Adds Vineet Singh Hukmani, CEO, 94.3 Radio One, “94.3 Radio One is a station that focuses on metro innovations that have led to our position as the fastest growing radio station. This contest has been designed keeping in mind young, urban listeners, who look for instant gratification from everything, and consider fame a huge motivator. This is Fame Fataafat.”