“This is Traffic Fataafat on 94.3 FM, Radio One, for the Fataafat Generation. The increasing road congestion makes traveling an arduous process for our urban listeners and providing them with accurate traffic information along with great music is in line with Radio One’s mission of providing that relevant and instant connect with whatever is of value to our audience ,” Says Vehrnon Ibrahim, National Programming Director, Radio One.
Radio One, for the Fataafat Generation, has tied up with the Indian arm of International Traffic Network to provide listeners with a first-of-its-kind, instant and most accurate report on traffic flow across the city, helping make their commute easier. The information is shared by the station’s very popular ulti-seedhi jodi of RJs Jaggu and Tarana on the Good Morning Mumbai show from 7 am – 11 am each morning.
“We are metro innovators. Introducing this state-of-the-art service for our listeners is just one example of Radio One’s commitment to providing creative solutions for our listeners ,” Vineet Singh Hukumani, CEO, Radio One said.
International Traffic Network, a global leader in monitoring traffic worldwide, uses sophisticated methods in ensuring data consistency and emphasizes development of the reporting network using people as well as sophisticated technology to ensure accuracy in reporting. Traffic is monitored by digital and web cameras at over 100 locations across the city, images from which are relayed into the police headquarters in Mumbai. A mobile network adds to the accuracy, and the company has also set up a network of 180 “static external spotters” i.e. people who report in from a location where they are based, such as a apartment or an office booth, so as to ensure the person reporting is familiar with the situation and not just a commuter or passer by who may report “heavy traffic” when the flow is just as per usual for that location.
Says Michael Paul, CEO, International Traffic Network, ”Globally we’ve seen the value of reliable updates to commuters, and are delighted to partner with Radio One in making this pioneering service available to city travellers in Mumbai and soon in other cities as well.”
Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune and Ahmedabad and will soon launch in Kolkotta.