94.3 FM Radio One, Chennai, the station for the Fataafat Generation, has announced Kollywood Fataafat contest . The station is giving listeners a chance to not only win tickets to the first day screening of much awaited Kollywood movie Yavarum Nalam but is also offering 5 lucky winners a chance of a lifetime to meet the Superstar Madhavan at the Radio One office in Chennai.
The station ran a contest called “Radio One Deal Day – Yavarum Nalam Special” based on the movie, that simply required participants to share with the station RJs answers to questions on the movie or on its star cast via SMS. Over 200 entries have already been received, of which 5 lucky winners will be randomly selected to spend exclusive time with superstar Madhavan himself. Also up for grabs are over a 100 tickets to the 1st day screening of the film on offer through the stations biggest movie property called “Radio one Deal Day”. The promotions for the activity began a week ago with RJ mentions on almost all shows including the Morning Breakfast show “Good Morning with Suchi”.
Says L.V.Navaneeth, Station Head, 94.3 FM, Radio One, Chennai, “Kollywood content, trivia and music is a mainstay of Radio One’s programming based on the huge interest of our urban audiences in this industry. This sort of contest offers the ultimate reward to urban audiences who are strapped for time and looking for instant gratification. They appreciate contests such as these, which make them a great value proposition for both the listeners and advertisers.”
Radio One has 7 stations operating in Delhi, Mumbai, Bangalore, Kolkata,Chennai, Pune and Ahmedabad.