Radio One, 94.3 FM in association with BBC celebrated Kurkure Desi Beats presents World Music Week starting June 15 till end of the week, delighting listeners by playing music from the greatest Indian musicians who have made their mark globally across genres.
Each morning on the station’s breakfast show, listeners were treated to music from the biggest legends of Indian music ranging from the evergreens of popular music like Lata Mangeshkar and Asha Bhonsle to classical gurus Ustad Amjad Ali Khan, Zakir Hussain, to ghazal kings Ghulam Ali and Jagjit Singh. The station indulged listeners playing requests of their favourite songs and conversing with them on the importance of music in their life. The station played the greatest songs from yesteryears in Bollywood, interspersed with comments from contemporary artistes on how music and musicians from the past have been an inspiration to them as stars of this fataafat generation.
Noon shows on the station focused on music of contemporary Indian groups like Pentagram, Indian Ocean and Asma with band members coming on air sharing trivia, conversation about their songs, interacting with listeners on air and also sharing their hit list of favourite numbers. The evening drive-time show was co-hosted by a singers Kailash Kher, Bappi Lahiri, Baba Sehgal, Shibani Kashyap & Akriti Kakkaralong with the RJ, creating real buzz and ensuring phone lines were jammed with requests and listeners dialing in to chat with celebrity guests on the show.
Weekend shows on Radio One featured music from around the globe. From Madonna, Michael Jackson and George Michael to Elvis Presley and Bob Dylan Michael, to AKON and Britney Spears, the weekend featured the best music across genres, allowing requests and dedications from listeners. A special countdown show ‘BBC Top of the Pops’ was featured from 6 to 9 pm on Saturday, while Sunday’s programming continued to play the best of world music, with Baba Sehgal hosting a special segment on the best of Bollywood.
Says Vehrnon Ibrahim, National Director Programming, 94.3 FM, Radio One, “Music is a language that connects across cultures. It’s a Fataafat connect. From the listener’s responses, we know that the World Music Week Campaign delighted listeners by giving them an opportunity to hear something different on radio, request for all time favourites and enjoy the best in classics and contemporaries all week long.”