Mumbai : Christmas is the season of cheer, festivity and joy. This festive season, 94.3 Radio One lights up the life of the less fortunate ones through its latest initiative -the 94.3 Radio One Christmas Santa, a collection drive for the underprivileged children.
With the help of its listeners, the radio station will put together a memorable Christmas for the children at Smile Foundation, an NGO that works towards the development of underprivileged kids across India.
94.3 Radio One has sought the help of Bharat Petroleum Corporation Limited (BPCL) which will serve as collection points for this initiative from December 14th to 24th. People who would want to contribute in terms of unused clothes, books, stationery or toys could visit any of the select 40 Bharat Petroleum outlets across Mumbai. To locate the Bharat Petroleum outlets closest to the listeners all they have to do is SMS Santa
Says Kiran Dcruz, Station Head, Mumbai, “This is simply an effort to spread cheer and happiness this Christmas. Keeping the basic needs of children in mind we have restricted the collection to clothes, books, toys and stationery and won’t be accepting any cash or cheque collections to make sure the children utilize what we are able to pull together through this drive. We really hope that we can, in our small way make a difference to the lives of these kids.”
This initiative truly defines 94.3 Radio One – from music and masti to community development, this radio station believes in doing the ‘maximum’ it can!