5 lucky listeners of 94.3 FM Radio One, for the Fataafat Generation, along with their better halves, got a chance of a lifetime to meet the reigning King of Bollywood Shah Rukh Khan this afternoon at the Yash Raj Studios in Mumbai.
The station ran a contest titled “Tujh mein rab dikhta hain” based on the recently released, hit Bollywood movie, Rab Ne Bana Di Jodi, which commenced on 5th December 2008 and ran for a week concluding on 12th December 2008. The contest was promoted through RJ mentions on almost all shows aired on Radio One, including Mumbai Fataafat, Campus Fataafat, Matinee Fataafat, Horn OK Please and Saturday Brunch.
The contest question simply required participants to share with the station RJS an answer to the question “If you believe you can see God in your ‘special someone’, then write in and tell us why” and SMS the answers in to the station. Over a 100 couples called in to participate, of which 5 lucky couple winners were chosen by a Radio One panel of judges to have exclusive time with King Khan himself.
Says Vehrnon Ibrahim, National Director Programming, 94.3 FM, Radio One, “Bollywood content, trivia and music is a mainstay of Radio One’s programming based on the huge interest of our urban audiences in this industry. This sort of contest offers the ultimate reward to Bollywood and SRK fans by giving them the opportunity to experience a really special, once-in-a-lifetime kind of moment of meeting a screen idol with their special someone, making it truly unforgettable.”
Adds Raj Gopal Iyer, Station Head West, “This is Bollywood Fataafat, where you can enter a simple contest and win an amazing reward. Urban audiences who are strapped for time and looking for instant gratification appreciate contests such as these, which make them a great value proposition for both the listeners and advertisers.”
Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Kolkata,Chennai, Pune and Ahmedabad.