Mumbai : Shankar Ehsaan Loy the new brand ambassadors for 94.3 Radio One, had a rocking time at the shoot for the stations upcoming advertising campaign.
“The trio were naturals in front of the camera,” commented Shyju Varkey, AVP, Marketing 94.3 Radio One.
Shankar was in his element looking cheerful as ever. Ehsaan even tried his hands at directing a shot and occasionally went back to his guitar to keep the music going. Loy was the ‘Mr. Cool’ with his ‘blues brother’ shades. The musical trio, production team and the 94.3 Radio One gang, resembled a synchronized band playing the perfect song.
The shoot took place at Film City for two days and began at wee hours on both days. MJ Hrishi.K, music jockey at 94.3 Radio One dedicated Shankar Ehsaan Loy’s song ‘Wake Up Sid’ to the music directors on his morning show to keep their spirits high.
India’s ‘maximum music’ directors ‘Shankar Ehsaan Loy’ with 94.3 Radio One, India’s only music station with Maximum Music, Maximum Choice!