Radio Misty to Air BBC Programming in North Bengal and Sikkim

Audiences in North Bengal and Sikkim can listen to the BBC’s special FM programming for the first time. BBC has partnered Siliguri-based Radio Misty 94.3 FM to offer BBC programming to listeners in the region .

The BBC programming includes infotainment updates, BBC Ek Minute – taking listeners inside the world of sports and entertainment every half-hour, from 8.00am to 8.00pm, Monday to Friday.Every Sunday, audiences will be treated to the BBC’s weekly chat show, BBC Ek Mulaqat, presented by BBC India Editor, Sanjeev Srivastava.

The show profiles India’s prominent people from the world of media, films, sports, business, arts and politics, showing “the other side” of celebrities’ lives and playing their favourite songs. In addition, BBC Take One will feature previews and box office reports of new Bollywood and Hollywood films releasing in the week.

The unique sports magazine, BBC Fun And Games, will provide a weekly round-up of the recent sporting action from around the world, taking listeners into the rollercoaster world of sports, from cricket to Formula 1.

“I am delighted that our radio is the first FM station in the region to enter into partnership with BBC.The alliance with the BBC is a major boost in our station’s efforts to offer quality content and entertainment to our listeners.The BBC programmes will keep the listeners in North Bengal and Sikkim updated about sports and showbiz happenings around the globe and will enable them to enjoy unique chat shows with their favourite celebrities – all from their local FM station of choice ” Nishant Mittal, CEO, Radio Misty 94.3 FM, said.

Known by its tagline “Gungunate raho” (Keep humming), Radio Misty 94.3 FM is the first FM station in Siliguri.Launched in 2007, it has an aerial reach of 80 km and broadcasts programme in four languages: Hindi, Bengali, Nepali and English.

With the motto, “Local people, Local voice, Local station, Local choice”, Radio Misty 94.3 FM connects local people via interactive and innovative shows, focusing on local culture and heritage. Its programmes are designed to cater for people from all walks of life and all ages.

“The BBC’s programmes tailored for India’s FM market are appreciated by audiences of our partner FM stations.Partnership with Radio Misty 94.3 FM means we can now connect with the audience in this region.Our special infotainment programming adds an edge to a local FM station, and we are hopeful that Radio Misty’s audience will welcome the addition of BBC programming to their favourite station’s radio mix” , Vineeta Dwivedi, Business Development Manager, BBC World Service, said.

BBC’s FM programmes can be currently heard in 11 more cities in India.In addition to the BBC’s main FM partner, Radio One in Delhi, Mumbai, Bangalore, Ahmadabad, Chennai, the programmes are available on Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar, Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato (Kolhapur).

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