The excitement is all set to grow as Radio Mirchi 98.3 FM dons the festive gear to delight its listeners with a unique on-air programming mix! Mumbaikars can kick-start their mornings by tuning in and winning silver and gold coins between 7am and 11am with RJ Jeeturaaj. He will also be reciting some Sanskrit shlokas from the Ramayana and explaining their meaning. This will be followed by a festive musical bonanza called the ‘Musical Mithai’ where listeners have to identify songs and win delicious mithai dabbas on air.
“Diwali, being one of the most exciting festivals of the year, gives us an excellent opportunity to connect with our listeners in a unique and engaging way. This time, we have an exciting array of on-air content lined up for all our Mirchi listeners. Right from Musical Mithai hampers to Mawwali ki Qawwali and tons of surprises and prizes, we are sure of offering a great experience to our listeners.” said Anirban Sengupta, Station Head (Mumbai), Radio Mirchi 98.3FM
Like every home is decorated with diyas and kandils, the Mirchi studios will also be beautifully adorned. In a special segment called ‘Hum Kandil de chuke sanam’, listeners will be invited to bring their kandils and decorate the studios adding their own personal touch. Not only will the office premises of Radio Mirchi look stunning but listeners will get to walk away with exciting gifts and get a chance to be on air making their Diwali truly special!
Listeners are also in for a treat with a special Diwali sparkler called ‘Mirchi pe Mawwali ki Qawwali’ which will feature two quintessentially Mumbai taporis commenting on the different happenings in Mumbai during Diwali in an endearing and humorous manner.