Mumbai : Radio Mirchi 98.3 FM, India’s No 1 radio station, emerged as a clear winner at the 6th Indian Radio Forum awards. It won the maximum number of awards, 12. Radio Mirchi understands the pulse of its listeners and has been able to continuously churn out fresh innovative content not only from a show perspective but also from its RJs to sparklers and promos. No wonder Mirchi continues to be the No 1 station as per IRS and Ram reports. The same has been showcased at the IRF awards where the station bagged awards which includes Best Breakfast Programme (Tamil) for Hello Chennai, Best Programme Broadcast after 11 am for Luv Talkies, Best Radio Programme (Bengali & Kannada) for Sunday Suspense and Chill Maadi, Best RJs of the Year RJ Ajai (Tamil), RJ Mir (Bengali), and RJ Anmol (Hindi non – metro), Radio Promo awards for RJ Hunt, Kaalikatha and Dengue promos.
Mirchi’s unique innovation Mirchi Mobile which took the brand to the mobile platform got the award for the best new media initiative for the year. This award is recognition of the innovative fiber of mirchi and its abilities to adopt new technologies to make the brand reach out to its listeners through various means.
The IRF Jury also acknowledged Mirchi’s contribution to music by awarding the Best On Ground/ Activation award to Mirchi Music Awards (MMA). MMA is again an initiative by Mirchi to celebrate and salute the people behind the Hindi music industry. Headed by Shri Javed Akhtar, 2011 was the third season of MMA.
Proud of the wins, Sriram Kilambi Head of Marketing Radio Mirchi, said “Radio Mirchi’s dominance at the IRF Awards showcases our enviable repertoire of talents, our excellence at pioneering exciting programmes and our commitment to be a tech savvy yet keeping music at its core.”