Mumbai: The Pioneer of the concept of ‘Music Premieres on radio’, Radio Mirchi 98.3 FM has unveiled the music of many hit Bollywood movies in the recent past, and on Tuesday morning it was time for yet another ‘Mirchi Music Premiere’, as the music of Prakash Jha’s much awaited multi starrer film ‘Raajneeti’ was launched on air with RJ Jeeturaaj on his show ‘Hi Mumbai!’
Unveiling the songs, with RJ Jeeturaaj were none other than the film’s lead pair, Ranbir Kapoor and Katrina Kaif along with Director Prakash Jha.
The popular Jodi, who were in the Radio Mirchi studios for the second time, this time around, with their Director launched the music of the film, beginning with the melodious number ‘Mora piya’ composed and sung by by Aadesh Shrivastava, and moved on to two other songs from the film. The vibrant trio entertained the listeners by reminiscing about the movie that is set against the volatile political backdrop of India and shared interesting trivia and memories from the shoot days.
The playful Ranbir even ‘kidnapped’ RJ Jeeturaaj and pushed him away from the mike when it was time for ‘Traffic update’, taking the responsibility upon himself and informing Mumbaikars of traffic snarls and blockages along the roads of Mumbai on Tuesday morning!
Talking about the film, Ranbir said “Whilst Raajneeti is not really a musical film and is basically a political thriller, there are a few beautifully composed songs and ‘Mora Piya’ is one of them” When quizzed about what she thought about the song, Katrina added “I haven’t heard the song enough times to love it, but I certainly like it a lot”
Director Prakash Jha spoke about a peppy number picturised on Katrina and Ranbir in a nightclub called ‘Ishq barse’, he said “I told Shantanu (Moitra) that he had to compose this number and he was shocked because it was not his genre and he had never worked on a fast paced number of this sort, but that’s when I told him, that’s why you will be different and I want you to compose it, and he has done a great job composing it!”
The trio also spoke about going to colleges next month and finding out the views of Youth on politics. Radio Mirchi will be the promotional partner to the entire activity across the country.
Raajneeti with its sterling star cast of Ranbir Kapoor, Ajay Devgn, Katrina Kaif and Arjun Rampal is slated to release on 4th June 2010.
Thanks to this successful new trend in the world of music promotion, Radio Mirchi has and continues to host successful on-air music premieres of upcoming films on its shows with its immensely popular RJs. The listeners not only get to catch an exclusive preview of the hottest music on the block but also get to hear their stars talk about their experiences and witness their playful banter with the RJs .