Mumbai : To celebrate the festival of lights with fervour and enthusiasm, Radio Mirchi 98.3 FM airs an array of specials this entire week.
All this Diwali week, even songs take on a festive feel on Mirchi. Every day, Mumbaikars get to hear ‘Gaano ki ladis’. Back to back, seamless, non-stop, uninterrupted mix of contemporary hits this Diwali can be heard at the beginning of every hour. The highlight is that this ‘ladi’ is completely pollution free ‘kyonku ladi toh jalegi magar dhuan nahi hoga’.
Besides this, Mirchi will also run various fun, phatakedar contests around the ladis where listeners get a chance to win diamond pendants, eco friendly products and lots of other prizes.
Mirchi will also have a string of Bollywood celebrities celebrating the festive season on air. From Zayed Khan, Ajay Devgan to Bipasha Basu will glitter on the station wishing listeners a very Happy Diwali.
Gaano ki ladi, wishes from stars and prizes to be won – Diwali could not get any more glistening than this.