Radio Mirchi has partnered Dabur Gulabari Miss Fresh face of UP 2009 . This is the second consecutive year that Mirchi Activation Radio Mirchis brand solutions team, is partnering with Dabur for this unique initiative in UP.
Introduced with the objective of identifying the fresh new face of Uttar Pradesh that embodies the values of Dabur Gulabari, the hunt is an attempt to offer a platform for aspiring young talents, eager to carve a name for them in the modelling industry. The lucky winner of Dabur Gulabari Miss Fresh face of UP 2009 will get a year long modelling contract with Dabur Gulabari and Rs.50,000 in cash.
Delighted with the partnership, Shamik Talukder, Executive Vice President, Mirchi Activation said, Mirchi Activation believes in providing the best possible brand solutions to its various clients to ensure maximum returns. Radio Mirchi’s association with Dabur Gulabari for Ms Fresh Face of UP is also a means of strengthening the relationship between the two brands. We hope the exercise meets its objectives, and proves to be beneficial for both Radio Mirchi and Dabur.
Rose has been synonymous with beauty, softness and freshness. Dabur Gulabari captures the essence and goodness of roses in each of its products and is the only personal care brand in India offering the benefits of rose for ‘soft, fresh skin that glows like a rose. Dabur Gulabari Miss Fresh Face of UP 2009 is our 2nd initiative in Uttar Pradesh after successfully hosting similar model hunts in UP as well as other parts of the country in 2008.” said Dabur India Ltd Brand Head-Gulabari, Prashant Agarwal.
As part of the hunt, a branded canter will travel across nine cities of Uttar Pradesh (Noida, Ghaziabad, Meerut, Agra, Kanpur, Lucknow, Gorakhpur, Allahabad and Varanasi) and will cover 26 colleges and hot spots for registration. The interested contestants will be required to submit their personal details and photographs for the selections. City rounds will be held for the selected candidates. 15 finalists would be short listed for the grand finale in Lucknow. The short listed contestants will undergo an extensive grooming regime for five days and will then compete against each other for the title in a grand ceremony, to be held on December 19, 2009.
Additionally, Radio Mirchi will extend its support to spread buzz around the activity and attract as many participations as possible through teaser campaigns and RJ mentions .