Hyderabad:This year, on the auspicious occasion of Makar Sankranti, Vodafone Essar in association with Radio Mirchi 98.3 FM, organized ‘Mirchi Sankranti Sambaralu’, a fun-filled and unique Kite & Rangoli Festival in Hyderabad, Vizag and Vijayawada.
Radio Mirchi in association with Vodafone celebrated Sankranti this year in its authentic Andhra style with a Rangoli competition that was organized at the Shilparamam, Hyderabad’s art & heritage point. Tollywood celebrities Nani and Kruti Kharbandha added glitz and glamour to the traditional festival.
Vodafone subscribers and Mirchi listeners gathered in Shilparamam to witness the euphoria of Sankranthi celebrations. Few opportune Vodafone subscribers and Mirchi listeners, who were chosen on-air, got a golden opportunity to be a part of the Rangoli competition along with their favourite RJs Bhargavi & Bharathi. The participant with the most striking Rangoli was declared as the winner who received some goodies from Kruthi Kharbandha & Nani. As an icing on the cake the lucky members of the winning team got the opportunity to co-host the shows with the respective RJs.
An amused Nani said, “It’s absolutely amazing to see the enthusiasm of the participants competing and having gala time!”
One of the Vodafone Subscriber who was a participant said, “It was the truly a memorable experience to have participated in this competition, had a ball interacting with Mirchi RJs and Tollywood actors. Thanks to Vodafone and Radio Mirchi” .
Speaking on the occasion, S Murali, Chief Operating Officer, Vodafone Essar Limited, Andhra Pradesh said, “We are delighted to present the ‘Vodafone Mirchi Sankranti Sambaralu’ for our esteemed customers on Makar Sankranti, a festival that celebrates sharing warmth and happiness.”