With elections round the corner, Radio Mirchi, India’s leading radio station initiated Mirchi Youth Manifesto – a platform for the youth of the city to raise their concerns which they want to be catered by the new government.
As part of the campaign, Radio Mirchi’s RJs encouraged the youth of Delhi to share the issues and concerns they would like the new government to address.
Talking about the campaign, Mr. Vivek Modi, Vice President and Cluster Head North said, “At Radio Mirchi, we have realized that today’s youth have very specific expectations from the new Govt. Mirchi Youth Manifesto captures the Top 10 demands. Being the most vibrant youth brand of the country, this campaign helped us strike a chord with the young audience & the response has been overwhelming so far. Being a ‘sunshine’ brand, we urge the youngsters to exercise their voting rights as informed & independent electorates.”
While endorsing Kailash Kher said, “The manifesto will urge the youngsters to go out and vote for what changes they wish to see. “This manifesto sums up the mood of the youngsters across the city and surely women security should be the number one aspect of the manifesto.”
Kanupriya from Daulat Ram College strongly voiced her concerns about women safety and feels that the security should be enhanced in public transport services like metro and buses especially during night.