Living up to its brand promise of keeping listeners happy, Radio Mirchi 98.3 FM, India’s hottest Radio station has given the city of Chennai a New Year Gift in the form of a brand new show called Mirchi Devaragam. Launched on Jan 1, 2009 the show is all set to make the mornings more divine for Chennaiites.
The show is hosted by Chennai’s favourite RJ Deva (RAPA Award winner – Best Female Jockey) every day from 5.00 am to 7.00 am everyday of the week. As a part of its unique programming content, Chennai listeners will now wake up to the notes of Suprabhatam (coinciding with the time of sunrise) on Radio Mirchi 98.3 FM.
‘Suprabhatam’ sung by the nightingale of Carnatic music M.S. Subbulakshmi and ‘Kanda Shasti Kavacham’ by the Sulamangalam sisters will herald the new day in the life of Chennaiites.
Moving ahead from the devotional songs the content of Mirchi Devaragam will also include interesting elements like “Bakthi Neram” by Revathi Shankaran, where she will enlighten listeners on divine stories, thoughts, facts on famous temples, religious practices thereby ensuring that the Radio Mirchi listeners’ start the day with an auspicious thought.
For those who like to know what the day holds for them, renowned astrologer Shri. Kaliyoor Narayanan will give daily updates on the day’s forecasts according to ‘rasi’ (star sign) in the ‘Rasi Palan’ segment.
In addition to all of this, the show will also give the listeners, the Rahu Kalam time each day and will conclude with RJ Deva reading a prayer request from listeners. The show will give information regularly on temple trips and tours to religious destinations, calendar of religious events and one of the show highlights will be that the listeners will get the chance to win free trips to Tirupathi on participating in show based activities.
Expressing his opinion on the launch of Mirchi Devragam, Sandeep Sud, VP & Cluster Station Head, Radio Mirchi said, “Chennai being a very religious and spiritual market, the launch of Devaragam has a very special significance for us. We were extremely particular that we did not want to sound like any another devotional show, the show had to be unique in its offering and hence a lot of thought and time has led to the genesis of Mirchi Devaragam. As a brand that has consistently delivered quality and innovative content, we are proud of this show. The segments and special guests will only enhance the listener experience. Our goal is to ensure that listening to Mirchi Devaragam should make our listeners feel that they have begun their day on an auspicious note.”