Radio Mirchi extends its CSR Campaign

Moving forward in its mission of bringing smiles on the faces of Visually Impaired Children, Radio Mirchi 98.3FM,organized a story telling session called ‘EK KAHANI’ in alliance with Eureka bookstore on October 21 and 22. Famous author Mariam Karim Ahlawat Bulbul Sharma held interactive sessions for over 150 children (Age group: Nursery to class IX) and will narrate interesting stories to them.

Under the aegis of Mirchi Cares, the CSR division of Radio Mirchi made an effort to extend the brand promise of ‘Mirchi Sunnewaale Always Khush’ to an audience whose world does not go beyond sound. ‘Ek Kahani’, is yet another initiative through which Radio Mirchi attempted to make these special children believe that being handicapped does not stop them from gaining knowledge about the world around them.

Talking about the initiative Riya Mukherjee, Senior VP, Creative Services & CSR, Radio Mirchi, said “So far a lot of the work that Mirchi Cares has done for the visually impaired has involved a lot of technology. Be it the audio news letter or the audio books or movies, Radio Mirchi’s technological expertise with audio has played a large role in the work we’ve done. However, sometimes its good to remember the simpler things in life. The initiative Ek Kahani, brings to the fore, the simple and delightful art of storytelling. The ‘sruti’ or oral tradition of narrative and song is as old as the hills in our country and the kind of one on one face time and involvement it allows between the listeners and the reader is a warm, human touch. Ek Kahani is also a message for all those people out there who want to do some sort of social work but don’t know where to start. Mirchi Cares would like to tell them – hey, all you need is a story book, a voice, some time…. And the right intent”

Also expressing her views about this initiative Swati Roy, co – owner, Eureka Bookstore,
said, “We are honoured to partner Radio Mirchi, in its CSR Campaign, Mirchi Cares in their idea to bring a smile on the faces of these visually impaired children . We would love to be a part of such occasions more often ,to conduct programmes like this one and in as many venues with as many children – as possible”.

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