New Delhi: At the recently held FICCI-FRAMES 2010 Excellence Awards, Radio Mirchi 98.3 FM was crowned with the Most Successful Radio Channel award thereby reaffirming its supremacy in the private FM space. Instituted by FICCI and Wizcraft International Entertainment for the first time, the awards celebrate the excellence in the world of entertainment and is a platform to approach the industry from a “business of media and entertainment perspective”
Radio Mirchi’s innovative and interactive shows have garnered an overwhelming response from listeners over the years. A lot of the credit for the same can be given to the station’s approach to in-depth research and a constant attempt to provide shows to match the discerning moods and changing lifestyles of listeners. This award also reaffirms the huge lead in listenership which Mirchi enjoys over the next competitor as per the IRS R2, 2009 survey. Mirchi has a listenership of more than 40 mn which makes it twice the size of the next competitor.
Sharing his views Tapas Sen, Chief Programming officer, Radio Mirchi said, “The single most impactful reason for the success of Mirchi is the fact that at its very core, Mirchi continues to be a very emotional entity. It connects with every single of its listeners at a very individualistic level. The attempt therefore is, not to be popular, but to “endear”.
Interesting jocks, Variety in music, mood based programming and innovative idea lead marketing of the brand – are all the factors that have enabled Mirchi to have a line up of shows which are leaders in their respective time bands. This award reaffirms the ability of Radio Mirchi to deliver good quality content consistently across the nation.