Stuck in the rains? Can’t find a cab to reach office or back home? Why worry when Radio Mirchi is around?
With monsoon hitting the metro in full swing, Radio Mirchi 98.3FM in association with Aircel has extended a helping hand to Mumbaikars stranded in the rains through an initiative called ‘Mirchi Lift Kara De’.
A free of cost service launched early this week till August 8th offers pick and drop to Mumbaikars stuck at important junctions like Dadar, Worli, Thane or Andheri area during the rainy season. To avail this service, Mumbaikars have to look out for branded Radio Mirchi and Aircel Indica cars that will take them to their desired destination.
Commenting on the initiative, Sriram Kilambi, Station head, Radio Mirchi – Mumbai said, “Everyone is aware about the commuting hurdles when Mumbai receives excessive rainfall. Therefore we, along with our partners – Aircel, initiated ‘Mirchi Lift Kara De’ in an effort to help our fellow Mumbaikars reach their desired destination without facing too many problems. Besides the regular announcements, RJs are constantly guiding our listeners on how to use this service. We have managed to help more than 100 people daily from Saturday onwards.”
Listeners will also get to participate in contests and win monsoon goodies from Radio Mirchi’s soon to arrive on-air character ‘Mirchi Mendak’ .