Radio Mirchi Acquires Impressive Market Share in Delhi

Radio Mirchi 98.3 FM, India’s hottest Radio station has been leading the race week on week, all round the year 2008. The recently declared RAM results for week 50 has acclaimed that Radio Mirchi 98.3 FM has topped the charts and has established itself as the No #1 radio station in Delhi.

The findings of the RAM results indicate that Radio Mirchi 98.3 FM in Delhi has acquired an impressive market share for its select shows and overall listenership. The results further highlight that Radio Mirchi 98.3FM is the most preferred radio station across all age groups.

Expressing his opinion on the success, Srinivasa Shenoy, Cluster Head, Radio Mirchi said, “The RAM results have time and again proved that Radio Mirchi is the definitive choice across all age groups. Our pioneering initiatives and entertaining content have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We will continue to offer innovative and engaging content in the year 2009 and strive to constantly rule the airwaves.”

Radio Mirchi at the start of 2008 had established a 100% clear lead over nearest competition which has now elevated up to 150% of the total listenership by the year end. Also, the scores have indicated the growth in total market share from 23 to 26 per cent.Radio Mirchi has successfully sustained the market stability with a total of 83 per cent market share in terms of reach for the year 2008 and has garnered a remarkable average cumes at 53 lacs over a period of 50 weeks in 2008.

Besides the over all listenership preference, Radio Mirchi 98.3 FM has also been the No. 1 station for its various shows. The morning and evening drive time shows, namely Hi Delhi and Sunset Samosa, have been the HOT favourites amongst Delhi listeners. Hi Delhi, the morning drive-time show hosted by RJ Anant & Saurabh has retained its position at 4+ mark TARP and reaches out to more than 32 lacs listeners.

Sunset Samosa the reverse drive time show, hosted by the famous Murga King RJ Naved caters to more than 30 lacs listeners in Delhi and has always been a gainer on the RAM charts with average of TARP of 3+.

Radio Mirchi’s Numero Uno position has not been restricted merely to specific peers, rather, the station is the ultimate choice of the listeners across various age groups. The listeners have always appreciated the entertaining campaigns and initiatives and the brand has become synonymous to the medium itself.

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