Radio Mirchi 98.3 FM, India’s hottest Radio station has started 2009 on a high! The recently declared RAM for January week I has proclaimed that Radio Mirchi has yet again established its supremacy across the markets of New Delhi, Kolkata and Mumbai.
Radio Mirchi has constantly tracked the preference of listeners to offer them their favourite music. The station offers innovative and engaging content and has been able to gain an extensive cumulative reach in Kolkata, Delhi and Mumbai.
Sharing their delight on the RAM results, Kavita Bagga, National Marketing Head, Radio Mirchi said, “ RAM results have time and again proved that Radio Mirchi is the definitive choice across the target audiences for its best of music and engaging content. Our pioneering programming initiatives and interesting campaigns have always been well received by the listeners and advertisers. The overwhelming response and success at audience measurement scoreboards have always been a motivation for us to deliver even better. We are happy that 2009 has started on such a wonderful note and in this New Year, we promise that we will strive to constantly be the leader as always.”