Although there are some naysayers who still say that radio is losing its value, listening to the radio continues to be part of Americans’ daily life, according to results of a nationwide telephone survey that American Media Services released on Thursday.
The latest AMS Radio Index shows that 64 percent of American adults listen to the radio at least once a day. Four out of five (80 percent) say they usually turn on the radio when they get into their car, and nearly three-quarters (73 percent) said they are listening to the radio as much or more than they did five years ago. Each of these findings is remarkably consistent with the past three AMS polls over the past two years.
And among those who have listened to Internet radio or continuous music on the Internet, nearly four out of 10 (39 percent) said they listened in the past week, compared with less than a quarter (23 percent) who said that six months ago. While relatively few (20 percent) were familiar with Chrysler’s recent announcement that it can install Internet connections in its 2008 and 2009 vehicles, more than one out of three (37 percent) said they are interested in having an Internet connection in their current vehicle or their next one.
“These are significant findings that once again demonstrate how much Americans rely on the radio for music and entertainment,” said Edward F. Seeger, AMS chairman. “The survey also makes clear that Internet radio and continuous music over the Internet are becoming increasingly important to American audiences.”
The national poll was conducted for AMS by OmniTel, the weekly omnibus survey of GfK Custom Research North America of Princeton, N.J. The telephone survey of 1,005 Americans adults was conducted during the weekend of Sept. 5-7, 2008. The survey is considered accurate within plus or minus 3 percentage points.
American Media Services is a full-service radio brokerage, engineering and developmental engineering firm, and its developmental division leads the country in successfully implementing station upgrades by moving them into larger markets, dramatically increasing their value. Since its founding in 1997, AMS has increased the value of 22 stations across the country by $212.6 million, with a corresponding increase in population served of some 25 million. More than $200 million in proposed rulemakings are currently pending before the FCC. In December 2006 AMS launched an affiliate company, American Media Services-Internet LLC, to assist radio station owners and operators on setting up and managing streaming radio sites.