Radio City's Love Guru makes Bollywood debut with 'Dil Kabaddi'

Radio City 91.1FM’s Love Guru the nation’s favourite agony uncle on Indian radio, who just clocked 5 non-stop successful years makes his Bollywood debut this Friday, December 5! RadioCityzens across India can now catch the warm, compassionate and fun mysteryhost RJ Love Guru host of RadioCity 91.1FM’s flagship show Love Guru in Studio 18’s latest comicmulti-starrer ‘Dil Kabaddi’. The FM brand has joined hands with Studio 18,Executive Producers to ‘Dil Kabaddi’ as Exclusive Radio Partner to this lighthearted comedy.

Joiningthe likes of Rahul Bose, Irfan Khan, Konkona Sen, Soha Ali Khanand Rahul Khanna, RJ Love Guru lends his familiar soothingvoice to ‘Dil Kabaddi’ binding the length of the movie as the narrator or’sutradhar’. As Love Guru, he helps the two modern day urban couples- Samit (Irfan) and Mita (Soha), Rishi (Rahul Bose) and Simi (Konkona) handlecomplex, sensitive matters of the heart to solve the never ending quests whichtheir hearts put them through.

Also as part of this Exclusive RadioPartnership, Radio City 91.1FM innovativelycaptures the theme of ‘Dil Kabaddi’ for Radio Citizens across Mumbai, Delhi, Lucknow, Jaipur, Ahmedabad andPune. The excitement enfolds with a bevy of ‘Whatte Fun’ contests across showsgiving listeners the opportunity to win ‘Dil Kabaddi’ movie tickets and autographedmerchandise. Radio City 91.1FM also bringslisteners snippets of all the behind-the-scenes action with an all-star accesswith the entire cast and crew of the movie.

Speaking about the partnership, Rana Barua, Executive Vice Presidentand National Head – Programming and Marketing, Radio City91.1FM said, “As a national FM brand with an unwavering focus on the SEC ABlistener, we ensure that each of our partnerships delivers value to ourlisteners. Our association with Studio 18 offers a very compelling propositionin terms of brand-fit – with the theme of the movie and Radio City’s LoveGuru and this element has been beautifully married into the script of themovie. While this will be particularly exciting for Love Guru fans, we arecertain that coupled with the power of radio, the slice-of-life ‘Dil Kabaddi’will strike a chord with urban audiences across the board.”

Commenting on his Bollywood debut RJ Love Guru says, “Thanks to Radio City, Love Gurutakes a leap from real life to reel life – from radio to the silver screenstill being the unseen, unknown friend. In ‘Dil Kabaddi’, I am the confidantewho is privy to the secrets of everyone’s lives, secrets which they confide in mewith. I needle them on their wayward ways to put their lives back on track. Itwas a great experience voicing for the movie which is an out-an-out wittyflick, which examines human relationships falling to temptations to realize thatnothing is better than sticking on with ‘the love of your life’ rather thanplay ‘kabaddi’ with the heart.”

Radio City’s award-winning flagshipshow Love Guru just completed 5 glorious years in November this year. RadioCity 91.1FM’s Love Guru remains the nation’s definitive, one-stop show onrelationships providing counsel, companionship and comfort accompanied with thechoicest Hindi melodies. Hosted with the utmost sensitivity by a warm,compassionate and fun mystery host RJ Love Guru, the show airssimultaneously in 16 cities uniting the nation with a single chord. In 2007, RJLove Guru bagged the coveted Promax ‘RJ of the Year’ (Hindi) Award at theIndia Radio Forum.

A sustained focus on understandinglisteners and leveraging the synergies of music expertise and innovativeprogramming, allows Radio City to deliver a unique listeningexperience and be an integral part of the lives of listeners across markets.Aggressively looking at spreading the Radio City experience across thecountry, Radio City 91.1FM is committed togrowing the market and creating superlative content for premium audiences.

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