Mumbai: The verdict is out! The latest findings of the Indian Readership Survey (IRS – 2010 data), one of the most credible surveys in India among All 12+, has reinforced Radio City’s strong listenership position. Radio City has maintained the No. 2 position across all markets of operations for the last 5 rounds of IRS and in the latest IRS we stand at a whopping 81, 01, 000 in terms of reach. This reiterates Radio City’s supremacy amongst its target audience.
In key advertiser markets of Mumbai, Delhi and Bangalore, Radio City’s positioned has been retained at No. 2. While in Lucknow, Radio City has maintained its position at No. 1 leading with 6, 08,000 listeners as per the IRS 2010 R1, weekly data.
Commenting on the IRS results, Apurva Purohit, CEO, Radio City 91.1FM said, “The IRS report has been very positive for us, consistently deeming us as the No. 2 network. Radio City has been growing from strength to strength since its inception and the mantra of its success lies in the fact that the station has played some outstanding local music driving a strong local connect with audiences. We have always relied on constant research; innovation and development to be able to bring through city connect reaching out to listeners through unique on-air and on-ground radio activation modules.”