Mumbai : The latest findings of the Indian Readership Survey (IRS – 2010 data), one of the most credible surveys in India among All 12+, has reinforced Radio City’s strong listenership position. Radio City 91.1FM has maintained the No. 2 position across all markets of operations for the last 6 rounds of IRS and in the latest IRS we stand at a consolidated reach of 81,34,000. This reiterates Radio City’s supremacy amongst its target audience.
In key advertiser markets of Mumbai, Delhi, Pune and Bangalore, Radio City’s position has been retained at No. 2. While in Lucknow, Radio City has maintained its position at No. 1 leading with 5, 89,000 listeners as per the IRS 2010 Q2, weekly data.
Commenting on the IRS results, Apurva Purohit, CEO, Radio City 91.1FM said, “We are delighted with the IRS results. Once again the IRS report has consistently deeming us as the No. 2 network. Our focus on understanding listeners and innovative programming has paid off. We have always relied on constant research to be able to bring through unique & listener friendly content which caters to the audience across India” .