Radio City rebrands the morning slot

radio_city_logoMumbai:  Radio City 91.1FM renamed its morning band across all stations as ‘Radio City Smaran’.  Starting this week, listeners will wake up to ‘Radio City Smaran’ between 5 a.m. to 7 a.m. every morning across all HSM stations of Radio City.

PlanetRadiocity.com embarked on a spiritual journey with ‘Radio City Smaran’ on the 12th of December, 2012. The stream hosts an exclusive playlist of devotional music, an assortment that is hard to come by in the web radio space. ‘Radio City Smaran’ goes beyond devotional to delve into various genres like Bhajans, Classical, Sufi, Chants, Wellness and Spiritual music.

Now the magic of ‘Smaran’ spreads to Radio City, with the morning band being fully dedicated to ‘Radio City Smaran’.  Before our breakfast shows go on-air every morning, ‘Radio City Smaran’ will ensure the perfect start to the day for all the listeners across the country.

Commenting on the re-branding, Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City 91.1 FM, says, “This is a natural progression towards taking our digital stream ‘Radio City Smaran’ to a wider audience. Our attempt is to provide relief to stressed out minds, and encourage a sense of well being. Radio City listeners across the country will now get to start their day on the refreshing and enchanting notes of ‘Radio City Smaran’.

Talking about this, Kartik Kalla, National Programming Head, Radio City 91.1FM says, “At Radio City we believe in offering music that our listeners enjoy. Waking up to spirituality with ‘Radio City Smaran’ every morning will help us further establish a strong connect with our listeners and strengthen our presence in this space.”

PlanetRadiocity.com has been proactive in its efforts to entertain a varied audience with different streams ranging from ‘Radio City Freedom’, Radio City Hindi’ to ‘Radio City IndiPop’ & ‘Radio City Smaran’.

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