Radio City has announced the launch of new evening show ‘Route No 911’ . Added in the evening segment from 5:00 pm – 9:00 pm , the show has been designed to rev up evenings and with a very local city connect. The show is hosted by RJ Sid, who is passionate about his city and has one of the biggest fascination – exploring the streets of Delhi and interacting with the audience on road.
Shedding light on the new programming, Rana Barua, Executive Vice President and National Head –Programming & Marketing said, “We at Radio City believe in striking a direct connect with our listeners. And the most prudent way to achieve the same is to customize the content in sync with their preferences. Our new show Route No 911 is designed on the similar lines. We are hoping that the selection of songs coupled with RJ Sid’s wit and humour will make it a perfect hit.”
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.