Radio City’s breakfast show Kasa Kai Mumbai has launched an initiative never done before on radio. If you are stuck in the torrential rain and need to reach office, home, college or for any meeting on time, don’t panic! Here’s Radio City 91.1FM, India’s first and leading FM radio brand, City Taxi, to provide rescue and respite from the heavy slashes of monsoon to all Mumbaikars. When the duo RJ Archanaa and RJ Salil of Radio City says “Poochenge aap ka haal, rakhenge aap ka khayaal, they really mean it. Living upto its reputation of being a show which genuinely connects with and feels for its listeners,
Starting June 29, 2009, listeners can avail the City Taxi service by dialling 66969191 or sending the sms on City <space> name to 57007 on the breakfast show Kasa Kai Mumbai and the duo RJ Archanaa and RJ Salil would be there arranging for the City Taxi Service for the listeners from their pick up point and drop point. Listeners who are unable to avail this service in the morning can get the drop to their homes from the offices by calling in the evening show Joyride.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.