Radio City 91.1.FM has stepped up to thank the Mumbai police for the display of their courage and bravery during the monsoons with ‘Chai Garam’ from July 16, 2009 to July 25, 2009 at select locations across the city.
As a part of this initiative, Radio City’s breakfast show, Kasa Kai Mumbai, urges Mumbaikars to extend their gratitude to the Mumbai Police by sending an sms City SPACE <area name and your name> to 57007. Saluting the Mumbai cops, who are busy ushering senior citizens, small kids, women and the general public in the difficult and uncertain situations during the rains, Radio City 91.1FM extends an appreciation towards their efforts over gup-shup and serving them a cup of ‘Chai Garam’ along with some biscuits. Radio City RJs will visit selected traffic signals and police chowkis nominated by the listeners during the show, thanking the Mumbai Police for their attempt to keep Mumbai on the smooth move.
Keeping the sprit of ‘Poochenge aapka haal rakhenge aapka khayal ‘ alive, Radio City’s breakfast show, Kasa Kai Mumbai, has lots in store for Mumbai this monsoon. The successful running of City Taxi as well as the special feature of RJs celebrating at a lucky listener home with the Kanda Bhajji party, now gets warmed up by another interesting initiative called Chai Garam, where the listeners across Mumbai city vote via sms, for the local traffic cops placed at important road junctions to be relieved with garma garam chai and refreshing biscuits.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.