Bangaluru: To help workaholic Bangaloreans usher their day in a truly whatte fun style, Radio City 91.1 FM, India’s first and leading FM radio brand, is launching a new segment in their morning show called “Super 60” to play 60 minutes of non-stop Kannada music everyday. The segment would be aired between 8 AM – 9 AM will be packed with back to back hit – tracks to relax the mind of listeners while they go about their daily routine.
Through this special segment, Radio City 91.1 FM seeks to relax the listeners and transport their mind to a world far away from the daily hustle and bustle. “Super 60” is all set to make the listeners wear a big smile throughout the day with an hour of uninterrupted music, no advertisements. This initiative has the clear agenda of providing enhanced experience to listeners with greater number of songs, great melody and an opportunity to win gifts worth Rs. 9111 everyday.
Radio City 91.1 FM center would be put up at important locations in the Bangalore city. By answering in a simple participation form, listeners can win gift vouchers on the spot and a chance to participate in a lucky draw. The winner of the lucky draw would get gifts worth Rs. 9111. The winners name would be announced at the end of the “Super 60.”
Commenting on the non-stop music bonanza for complete 60 mins, Ashit Kukian, COO, Radio City 91.1 FM said,” Bangalore is one of the earliest radio markets in the country and Radio City was the first radio station to set up its operation in Bangalore. We thought it is time we give something back to the city and this is our token of appreciation for the enormous love Bangaloreans have showered on us. This special segment will not only enhance listeners experience but is also an innovative way of brand communication for the advertisers.”