Two days before the launch, a teaser campaign was aired on
On the occasion, Ashit Kukian, COO, Radio City, “We are happy to support MARUTI Suzuki in their effort to make the environment greener. We turned Radio City 91.1 FM into ‘Green City 91.1 FM on the 13th August. The endeavor was to ensure that the cityzens of the town register the movement and get their mind space. We look forward to offering many such innovative solutions that help clients achieve their marketing objectives”.
Commenting on this initiative, Mr. Shashank Srivastava, CGM Marketing said, “MSIL has been a pioneer in creating path breaking brand communication campaigns, it has been our endeavor to consistently come up with clutter breaking ideas which would have a disruptive impact on consumer mindset. When MSIL decided to introduce CNG Variants in five cars (which is an industry leader stance towards a greener future) we brainstormed on multiple ideas and finally zeroed in on turning Radio City into Green City. Human mind always takes cognizance of disruptions, we believe that this disruption of
Commenting on this campaign, Sudha Natrajan, President & COO, LMG said, “It is always a pleasure to ideate on the briefs of our esteemed client, Maruti Suzuki, and an energizing experience to work out innovations with Radio City 91.1 FM, to turn it into Green City 91.1 FM, supporting Maruti’s 5 cars CNG launch. Relevant and clutter breaking media innovations do add tremendous value to a brand launch.”