Radio City launches ‘City ka Thanda’

Mumbai: Take a refreshing break and bid adieu to the sweaty scorching summer time by adding a cool dash of ‘Whatte Fun’ to your mornings as Radio City 91.1FM, India’s leading radio FM brand, presents City ka Thanda to all Mumbaikars. Radio City ‘Kasa Kai Mumbai’ RJ’s Salil & Archanaa, are reaching out to Mumbaikars on the move with ‘City ka Thanda’ from May 17, 2010 to June 12, 2010 at select locations across the city.

The RJ’s will offer busy commuters a City ka Thanda hamper, which will have fruit juice tetra packs, cologne tissues and Chinese fan to fight against soaring temperature of the city. Some of the lucky few will also get a chance to go on the breakfast show, ‘Kasa Kai Mumbai’ and voice their views about the city or just on any topic.

Keeping the sprit of ‘Poochenge aapka haal rakhenge aapka khayal ‘ alive, Radio City’s breakfast show, Kasa Kai Mumbai, has lots in store for Mumbai starting this spring-summer. The successful running of City ki Taxi as well as the special feature of RJ’s celebrating at lucky listener home with the Kanda Bhajji party and Chai Garam extended towards the Mumbai traffic policemen, Radio City the station connected to Mumbaikars a month back with City ka Nashta – breakfast on move and now the refreshing campaign of City ka Thanda.

So Mumbaikars look out for your favorite RJ’s on the streets of Mumbai and tune in every morning to Kasa Kai Mumbai from 7-11am.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.

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