Radio City institutes CEO Awards

In recognition of excellence and consistent high performance by Radio Jockeys nationally, Radio City 91.1 FM, India’s Leading Radio Network has instituted The Radio City CEO Award for On-Air Talent. With the objective of enhancing skill sets of Radio Jockeys and providing a platform to learn and imbibe the best practices in global radio, the winners of this award will win a week long special training workshop with premier radio stations across the world. This bi-annual award is personally supervised by Ms. Apurva Purohit, CEO Radio City 91.1FM.

In recognition of excellence and consistent high performance by Radio Jockeys nationally, Radio City 91.1 FM, India’s Leading Radio Network has instituted The Radio City CEO Award for On-Air Talent. With the objective of enhancing skill sets of Radio Jockeys and providing a platform to learn and imbibe the best practices in global radio, the winners of this award will win a week long special training workshop with premier radio stations across the world. This bi-annual award is personally supervised by Ms. Apurva Purohit, CEO Radio City 91.1FM.

The first batch of winners of The Radio City CEO Award for On-Air Talent have won themselves the opportunity to work alongside the best radio talent in two of London’s leading FM stations, Kiss100 and Magic 105.4 and are off for London on a all sponsored 7 day training workshop from August 21, 2007. The lucky winners comprise of the following RJs from Radio City 91.1FM;

· RJ Ved, Hum Tum, Radio City 91.1FM, Delhi

· RJ Vasanthi Hariprakash, Radio City Breakfast Show, Radio City 91.1FM Bangalore

· RJ Vera Singh, Radio City Breakfast Show, Radio City 91.1FM Lucknow

Speaking on the initiative Ms. Apurva Purohit, CEO Radio City 91.1FM says,” This is an opportunity to help enhance our skills and truly become a world class organization. Our belief in our people is not just restricted to a vision but we actually walk the talk by investing in very rigorous training and developmental programmes for them. Spending quality time with key personnel in two of London’s leading FM stations will provide our Radio Jockey’s an unparalleled radio learning experience of best practices across functions – be it creative concepts, the technical know-how or world consumer insights!”

Looking forward for the special workshop RJ Ved, Radio City 91.1 FM says “So I am glad I measured up to the expectations that Radio City and my listeners have from me! More than an award, this for me is an opportunity that Radio City has given to me to enhance my skills and grow as a professional. I don’t think I could get this opportunity elsewhere!”

RJ Vera, Radio City Lucknow adds in, “I am looking forward to possibly gaining some listener insights; knowing more about the kind of call-ins the Radio Jockeys there receive and their reactions, the challenges the Radio Jockeys face there on a day to day basis. This would of course be a two-way learning process and I could also share my learnings as a Radio Jockey with one of the premier private FM stations in India.”

Says RJ Vasanthi, Radio City Bangalore, “Having hosted The Radio City Breakfast Show for a city like Bangalore for over two years now, I am definitely going to find a lot of connect in London. Having said that, there are tonnes of things to be learnt! I’m sure it will help me in my dream to take Radio Jockeying to another level. I can’t thank Radio City enough for helping me give Bangalore listeners a global radio experience!”

The Radio City CEO Award for On-Air Talent is a one of a kind initiative in the Indian private FM scenario. This biannual award allows for an unparalleled growth and self-development opportunity for Radio Jockeys. As a world class organization, Radio City 91.1FM is uniquely poised to implement global best practices in Indian private FM to deliver a superlative radio listening experience to its discerning audiences nationwide.

Radio City 91.1 FM is India’s first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), this private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore, Lucknow, Hyderabad, Chennai, Jaipur, Vadodara and Ahmedabad. In Phase II of expansion of FM Radio, Radio City has bagged the licenses to broadcast in 16 more cities. It will soon regale listeners in Coimbatore, Vizag, Pune, Surat, Nagpur, apart from the other centers in Western India.

Radio City broadcasts 24/7, using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance. Taking the lead, to offer a differentiated listening experience, Radio City 91.1FM has a fresh outlook, ‘Whatte Fun’. It now brings a unique and uniform brand experience, in line with the vision of creating a national brand. From a broad base, Radio City has fine-tuned the core-target audience through focused segmentation to SEC AB 25-35. Radio City’s ‘Whatte Fun’ will offer listeners a bouquet of exciting, path breaking programmes for the first time on Indian radio which will uniquely position it to capture and sustain the biggest share of ear delivering an unmatched radio experience.

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