Mumbai: Radio City 91.1 was recently crowned the ‘Most Popular Youth Brand’ of the year at the 5th ‘Youth Marketing Awards’ held yesterday in Mumbai. ‘Youth Marketing Awards’ hosted by Global Youth Marketing Forum (GYMF) felicitates outstanding achievement and brand recall amongst youth, across various sectors.
Radio City has always been proactive in engaging the youth through pan-India properties like Gully Premier League & Radio City Super Singer. Streams like ‘Radio City Freedom’ or ‘Radio City Indipop’ on its web radio, PlanetRadiocity.com have also been quite popular with the youth. This award is a testament to Radio City’s effort of establishing the right connect with the youth.
Commenting on the award, Apurva Purohit, CEO, Radio City 91.1 FM, says, “We are elated at winning the ‘Most Popular Youth Brand’ of the year. The award testifies our efforts in establishing a youth connect. It reflects the top of the mind recall that Radio City has been able to establish amongst its target audience.”
The Youth Marketing Awards are celebrated annually to recognize and appreciate the outstanding contribution by young individuals, groups or brand in the areas of business, leadership and development. The selection of winners is purely by research cell that constitutes researchers & Sr. professionals from industry.