Mumbai : Har subeh ki kahani hai, nashta miss karne ki bimari hai! But worry not! Radio City 91.1FM is back with ‘City ka Nashta’, breakfast on the move to make sure Mumbaikars don’t skip breakfast in the morning rush and start their day on a healthy note.
As a part of this initiative, Radio City RJ’s Salil & Archanaa offer breakfast hampers to the ever so energetic and perseverant, Dabbawallas, who skip their own breakfast and are on the run from the break of dawn to ensure that Mumbai cityzens gets their supply of lunch on time.
ICICI Bank, with their ethos based on ‘Khyaal Aapka’ deemed it a great opportunity to reach out to maximum Mumbaikars through Radio City’s ‘City ka Nashta’ and have joined hands to make this initiative bigger and better. Kasa Kai Mumbai’s RJs Salil & Archanaa would offer Mumbaikars ‘City ka Nashta’ on the move from April 8 to April 16 at select locations across the city, this time aiding relief to rushing office goers and stressful college students. Busy commuters would not only be treated to a sumptuous breakfast, but would also get an opportunity to share some of their best memories with Radio City 91.1FM listeners.
Apurva Purohit, CEO, Radio City 91.1FM said, “In our everyday rush, we tend to skip the most important meal of the day. ‘City Ka Nashta’ is truly living up to the spirit of Radio City’s breakfast show ‘Kasa kai Mumbai’ that has once again proved its helpful approach towards cityzens in this scorching Mumbai summer. We are extremely happy that through this initiative we could also connect with the Dabbawalla community and offer them breakfast on the move as they work tirelessly from early morning to bring food to Mumbai city.”
Radio City has always taken the lead to offer a distinctive experience to the cityzens through their successful programs such as City ki Taxi, the special feature of RJ’s celebrating at lucky listener home with the Kanda Bhajji party and Chai Garam extended towards the Mumbai traffic policemen.