Mumbai : Radio City 91.1FM, India’s first and leading FM radio brand is attempting to enter Limca Book of records with “Call me Dil” – the latest track from Saregama’s Jhoota Hi Sahi. The music of the film has got rave reviews and on listeners demand Radio City 91.1 FM aired the song “Call me Dil” 360 times in a day across 15 stations nationally
Commenting on the attempt, Apurv Nagpal, MD, Saregama India Ltd, says “We are extremely happy with this development. We are attempting to enter the Limca Book of Records. Radio City 91.1 FM network had selected the song after it got numerous requests from the listeners to air the song. This is the first time a bollywood film track has been repeated on radio the same is a record by itself. In fact a team from Limca Book of Records will be monitoring the air play at Radio City 91.1 FM.
The music of this film has been composed by none other than Academy Award Winner A R Rahman. Apart from Call me Dil, the other sound tracks have also been appreciated by the audiences like Cry Cry and Mayaa Yashoda.
Ashit Kukian, COO and President Ad Sales, Radio City 91.1 FM commented “Radio City 91.1 FM has always set benchmarks in innovation that are appealing to the listeners. The high song rotation is an attempt to give listeners the song that is fresh and is gaining affinity. We are sure that the listeners would be more than pleased to hear their current favorite on Radio City 91.1 FM. We are glad to be a part of the attempt to set a record through this innovation”.
The 15 cities that Radio City that aired the track across India are Mumbai,Delhi, Lucknow, Jaipur, Ahmedabad, Baroda, Surat, Sholapur, Nagpur, Pune, Jalagaon, Ahmednagar, Sangli, Nanded & Akola.