Mumbai: Iss Baarish instead of the usual rain talks, India’s first and leading FM radio brand, Radio City 91.1 FM, in association with Crocs India Pvt. Ltd (CIPL), the Indian subsidiary of Colorado-based footwear brand Crocs Inc. gave listeners stylish shoes in exchange of their old shoes.
Radio City 91.1 FM gave its listeners a chance to win trendy Crocs, to beat the wet monsoon season of Mumbai. To sport latest monsoon stylish shoes, listeners just had to call Radio City RJs on 66969191 and give one good reason why they should get the stylish Crocs in exchange for their old shoes. Listeners could also nominate their near & dear ones, whose shoes are as old as monsoon itself and gift them Crocs.
On this initiative, Ashit Kukian, COO and President Ad sales, Radio City 91.1 FM said, “Radio City has always offered unique contests for the listeners. This rainy season, we are glad to offer our listeners the best and trend setter shoes, in association with the international footwear brand Crocs. The winners in return promote a social motive by helping the lesser fortunate people as the shoes they send Radio City were donated to the ones in need.”
Commenting on the tie-up, Murali Desing H, Managing Director, Crocs India Pvt. Ltd (CIPL). said, “Crocs is available for everyone at every age group. Since Radio is one of the most effective medium which caters to a similar audience, we are glad to be associated with Radio City 91.1FM in their unique initiative. This not only gave us a platform to reach out to our audiences but also allowed us to participate in a social cause.”