This Ganpati, Radio City 91.1FM, India’s first and leading FM brand in association with Vodafone Essar, one of India’s leading cellular service providers is geared up to connect and strengthen the bond with Mumbaikars by celebrating the city’s most important festival in an exceptional way. Vodafone Customers who tune into Radio City get an opportunity of a lifetime to watch Ganesh Visarjan from a helicopter.
Radio City 91.1FM in association with the Mumbai Circle of Vodafone Essar will run ‘Dekho Visarjan Aasman Se’ competition on radio from August 23 to September 1, 2009. If Vodafone customers have a Ganesha Callertune playing on their mobile phone when the Radio City RJ calls, they could get to watch Ganesh Visarjan from a helicopter. Vodafone customer can register for the competition by sending ‘GANESHA’ as a sms to 111 (toll free) and also to set the Ganesha caller tune they can sms ‘GANESHA’ to 55655 (toll free).
The Radio City RJ will randomly call Vodafone customers who have registered for the competition and ask them questions based on the festival. Customers who answer the questions correctly can witness the Ganesh Visarjan from a helicopter. Radio City RJs will capture the excitement live on-air during Visarjan days.
Speaking on this unique initiative, Rana Barua, Executive Vice President and National Head – Programming & Marketing said, “Listeners can always expect something exciting from Radio City and we are only too happy to announce the ‘Dekho Visarjan Aasman Se’ competition along with Vodafone. In our constant endeavour to strengthen bonds with Mumbaikars, with this unique initiative we would like to spread the spiritual fervour of the season in Whatte fun style. What better way to celebrate the city’s most loved festival that has a fantastic gratification for listeners amplifying the festivities with the Ganesh Visarjan Darshan from the skies!”
Naveen Chopra, Chief Executive, Vodafone Essar, Mumbai said, “Ganesh Chaturthi is one of the most celebrated festivals in Mumbai and we are delighted to offer our customers the lifetime opportunity to watch Ganesh Visarjan from a helicopter.”