Radio City announce ‘Dekho Visarjan Aasman Se’ initiative

Mumbai : After the resounding success last year, Radio City 91.1FM and Vodafone once again join hands to bring ‘Dekho Visarjan Aasman Se’ on the auspicious occasion of Ganeshotsav. As one of the most looked-forward-to festivals celebrated with gusto in the city, Vodafone customers tuning into Radio City 91.1FM get the opportunity to win a once-in-a-lifetime opportunity to watch the Ganpati Visarjan from a helicopter! The activity aims to strengthen and connect with people as the city drapes in festive hues starting this September 8th 2010.

Radio City 91.1FM in association with the Mumbai Circle of Vodafone Essar will run ‘Dekho Visarjan Aasman Se’ competition on radio from September 8th 2010 to September 22nd, 2010. If Vodafone customers have a Ganesha Callertune playing on their mobile phone when the Radio City RJ calls, they stand a chance to watch the Ganesh Visarjan from a helicopter. Vodafone customers can register for the competition by sending ‘GANESHA’ as an sms to 111 (toll free) and also to set the Ganesha caller tune they can sms ‘GANESHA’ to 55655 (toll free). Other gifts also include Astavinayak Darshan packages and Ganesha audio Cd’s for listeners.

The Radio City RJ will randomly call listeners who have registered for the competition and ask them questions based on the festival. Vodafone customers who answer the questions correctly can witness the Ganesh Visarjan from a helicopter!!! Radio City RJs will capture the excitement live on-air during the Visarjan days.

Speaking on this unique initiative, Apurva Purohit, CEO, Radio City 91.1FM said, “We at Radio City are known for the eclectic and exciting platforms to connect with the listeners. We are extremely glad to partner with Vodafone on “Dekho Visarjan Aasman Se’ competition as it strengthens our bonds with Mumbaikars in true whatte fun style! Last year the listenership was clocked at 29,68,000*, a number which gives us immense faith on the success of this activity and partnership. We are sure that this year too, we will see huge participation and only too happy to give them a chance to get an aerial view of the visarjan once again! Radio City also plans to conduct on-ground activities to engage Mumbaikars this festive season. Radio City RJ’s would be visiting pandals across societies, interacting with people and giving away on-the-spot prizes!”
* RAM, Week 35-week 36 2009

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