Radio City 91.1FM ventures into education

In yet another pioneering move, Radio City 91.1FM, India’s Leading Radio Network marked its foray into education with the Radio City School of Broadcasting. The FM network today announced the launch of the Radio City School of Broadcasting (RCSB), an autonomous educational unit, instituted by Music Broadcast Private Limited (MBPL) which owns and operates Radio City 91.1FM – India’s Leading Radio Network across 20 cities across India. Leveraging Radio City 91.1FM’s 8 year expertise and domain leadership in Indian private FM, the Radio City School of Broadcasting will provide students a robust training platform, empowering them to make a successful career in Radio.

Speaking at the launch announcement today, Apurva Purohit, CEO, Radio City 91.1FM and Chairperson, Radio City School of Broadcasting said, “I’m delighted to announce the launch of the Radio City School of Broadcasting. Backed by the expertise of Radio City 91.1FM, RCSB aims to provide students a ‘real time real world’ radio experience. Involvement of the Radio City Leadership Team and Senior Management as faculty will ensure that students are mentored through a truly robust radio training programme. The idea is to create world-class radio professionals with hands-on radio experience who are industry-ready from the word go!”

RCSB offers a 6 month ‘Certificate Course in Radio Jockeying and Radio Production’ which comprises 3-months class room training followed by a 3-month internship at Radio City 91.1FM. The classroom training includes two modules comprising an introduction to key elements of a Radio Station, essential insights on various functions at a Radio Station followed by the 3 month internship across departments like Programming, National Creative and Content Integration. Offering students an in-depth learning of the radio business, this course also includes papers like Marketing and Brand Management, Selling Radio, Scope and Future of Internet Radio and Career Management along with Radio Production, Radio Jockeying, Music Management, Sound Technology and Programming.

Commenting on the course offering Sagorika Kantharia, Head – HR, Radio City 91.1FM and Dean, Radio City School of Broadcasting said, “In addition to theoretical knowledge of various facets of Radio Management, our Certificate Course focuses on providing students the practical experience of working at a radio station. The course content designed by a dedicated, in-house team of radio professionals will be refreshed periodically keeping in line with the industry dynamism. This ensures that students are exposed to a relevantly holistic learning of the Indian radio business and are ready to deliver from Day One on the job!”

RCSB’s ‘Certificate Course in Radio Jockeying and Radio Production’ is targeted at graduates, those pursuing their graduation and working professionals. Those interesting in applying for this programme need to register by Feb 27, 2009. All applicants need to clear 2 levels for admission i.e. a written exam followed by group discussions and the next level which comprises personal interviews.

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