Radio City 91.1FM Realigns 'Radio City Connect'

Adding steam to its full-spectrum activations cell ‘Radio City Connect’, Radio City 91.1FM India’s Leading FM Radio Network recently announced key alignments in the structure of its dedicated non-traditional revenue vertical. The FM brand has reinforced its activation business with theappointment of Ms. Sheetal Mehra who joins Radio City as National Sales Head –Activations, Radio City Connect. Reporting in to Ashit Kukian, ExecutiveVice President and National Head – Sales, Sheetal will spearhead Radio CityConnect which comprises a robust, national team of over 35driven professionals.

Taking radio beyond the airwaves, ‘Radio City Connect’ is Radio City’s full spectrum activations cellproviding end-to-end 360 degree brand marketing solutions. Adding to Radio City’s existing services in an extremelycompetitive marketplace, Radio City Connect taps the inherentpower of radio to add value to brands through an array of customized,experiential solutions ensuring optimal audience engagement. Leveraging thestrengths of radio along with ground outreach solutions through activation anddigital media, Radio City Connect ensures unmatched advertiser delightby delivering pioneering, brand innovations both for national and regionaladvertisers nationwide. Some of the brands to have experienced the RadioCity Connect advantage include Nokia, Britannia, Business Standard, HindustanUnilever Limited (Knorr and Domex), Philips Water Purifier, GSK, Vodafone,Marico, Ford India, Kotak Mahindra, Durex, Bharti AXA, P&G – Pantene,Cadbury India Ltd, Idea Cellular and DuPont Teflon among several others.

Commenting on this thrust to its activations business Mr.Ashit Kukian, Executive Vice-President and National Head – Sales, Radio City 91.1FM said, “The Indian businessenvironment is dynamically reacting to developments in the World Economy. In adrive for better efficiencies on every media rupee, Indian marketers areincreasingly going the micro-marketing way with a focus on select high-value,high-volume markets to cash in with more and more localized messaging. Optimaldelivery to this equation is clearly radio’s forte! Activations especially BTLcoupled with radio is clearly the way to go and what better time to fortifythis business vertical than in a scenario that spells a clear cut opportunity!”

Speaking on Radio City Connect, Mr. Kukianadded, “We started our dedicated activations cell about two years ago with somefantastic work done for select advertisers. Since then, we have only added toour roster of advertisers with innumerable brand innovations on brands likeNokia, Vodafone, Marico, Ford India, Kotak Mahindra and Idea Cellularamong others to credit. Now, with Sheetal at the helm, we are reinforcing thisunit even further for some cutting-edge solutions for advertisers which areboth relevant and compelling for the consumer.”

As National Sales Head – Activation, Sheetal Mehra willsteer Radio City Connect, the FM brand’s dedicated activations cell. The focusof her assignment is to further develop the activation business for Radio City and lead innovations in the same. APost Graduate in Psychology and a Specialist in Marketing Management fromMumbai University, Sheetal brings on board over 14 years of rich domainexperience in sales, 7 of which have been in media spanning print, radio andtelevision. Her previous assignments include working with brands like Midday, Indian Express, Zee TV and StarIndia among others.

A sustainedfocus on understanding listeners and leveraging the synergies of musicexpertise and innovative programming, allows Radio Cityto deliver a unique listening experience and be an integral part of the livesof listeners. Aggressively looking at spreading the Radio Cityexperience across the country, Radio City91.1FM is committed to growing the market and creating superlative content fordiscerning audiences.

Radio City’sfull spectrum activations cell providing end-to-end 360 degree brand marketingsolutions, RadioCity Connect offers innovative activation-led solutions,customized to address the advertiser’s specific business needs ensuring directquality interface with their core target group. These include taking brand beyondjust the existing radio platform, with on-ground activation, road shows,multi-city mall activities, venue promotions, music concerts, rock shows amongseveral other innovations. Some of the brands to have experienced the Radio City Connect advantage includeNokia, Britannia, Business Standard, Hindustan Unilever Limited (Knorr andDomex), Philips Water Purifier, GSK, Vodafone, Marico, Ford India, KotakMahindra, Durex, Bharati AXA, P&G – Pantene, Cadbury India Ltd, IdeaCellular and DuPont Teflon among several others.

Leave a Reply