Radio City 91.1FM Launches School of Broadcasting

In yet another pioneering move, RadioCity 91.1FM, India’s LeadingRadio Network marked its foray into education with the Radio City School of Broadcasting. The FM network today announcedthe launch of the Radio City School ofBroadcasting (RCSB), an autonomouseducational unit, instituted by MusicBroadcast Private Limited (MBPL) which owns and operates Radio City91.1FM – India’s LeadingRadio Network across 20 cities across India. Leveraging Radio City91.1FM’s 8 year expertise and domain leadership in Indian private FM, the Radio City School of Broadcasting willprovide students a robust trainingplatform, empowering them to make a successful career in Radio.

Speaking at the launch announcement today, Ms. Apurva Purohit, CEO, Radio City91.1FM and Chairperson, Radio City School of Broadcasting said,“I’m delighted to announce launch of the Radio City School of Broadcasting. Backed by the expertise of Radio City91.1FM, RCSB aims to provide students a ‘real time real world’ radioexperience. Involvement of the Radio City Leadership Team and Senior Managementas faculty will ensure that students are mentored through a truly robust radiotraining programme. The idea is to create world-class radio professionals withhands-on radio experience who are industry-ready from the word go!”

RCSBoffers a 6 month ‘Certificate Course in Radio Jockeying and Radio Production’which comprises 3-months class room training followed by a 3-month internship at Radio City91.1FM. The classroom training includes two modules comprising an introduction to key elements ofa Radio Station, essential insights on various functions at a Radio Station followedby the 3 month internship across departments like Programming, NationalCreative and Content Integration. Offering students an in-depth learning of theradio business, this course also includes papers like Marketing and Brand Management,Selling Radio, Scope and Future of Internet Radio and Career Management alongwith Radio Production, Radio Jockeying, Music Management, Sound Technology andProgramming.

Commentingon the course offering Ms. Sagorika Kantharia, Head – HR, RadioCity 91.1FM and Dean, Radio City School of Broadcasting said, “Inaddition to theoretical knowledge of various facets of Radio Management, ourCertificate Course focuses on providing students the practical experience ofworking at a radio station. The course content designed by a dedicated, in-house team of radioprofessionals will be refreshed periodically keeping in line with the industrydynamism. This ensures that students are exposed to a relevantly holisticlearning of the Indian radio business and are ready to deliver from Day One onthe job!”

RCSB’s ‘Certificate Course in Radio Jockeying and RadioProduction’ is targeted atgraduates, those pursuing their graduation and working professionals. Thoseinteresting in applying for this programme need to register by Feb 27, 2009.All applicants need to clear 2 levels for admission i.e. a written examfollowed by group discussions and the next level which comprises personalinterviews.

A sustained focus on understandinglisteners and leveraging the synergies of music expertise and innovativeprogramming, allows Radio City to deliver a uniquelistening experience and be an integral part of the lives of listeners.Aggressively looking at spreading the RadioCity experience, Radio City91.1FM is committed to growing the market and creating superlative content forpremium audiences.

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