Radio City 91.1FM launches

RadioCity 91.1FM has announced the launch of – a one-stopknowledge bank on FM radio in India. A first-of-it’s-kind website, presents a mélange of varied resourceson radio, all collated on a single platform. This launch follows several of RadioCity 91.1FM’s previous initiatives to evangelize radio which include programmeslike a 3-city workshop on radio advertising with international strategist andradio advertising and marketing Guru Paul Weyland and a closed-door Round TableConference on radio.

Targeted at advertisers and the media and advertisingfraternity, designed to provide a diverse array of FM radio specificinformation relevant to users. In addition to featuring documented research onthe burgeoning radio sector and comprehensive data from recognized sources, thewebsite also captures the effectiveness of radio through a series of casestudies, which go to show how radio has worked for brands and most importantly,how radio has been able to meet the advertiser’s communicationobjectives.The website specifically focuses on how radio makes adifference to the media and advertising industry and how it is effective formedia planners. Bringing in an element of interactivity, the website featuresRadio Guru – the online consultant who can answer all that there is to knowabout radio.As a compendium on contemporary radio practices, demonstrates reasons to experience radio, use radio to buildbrands and to truly go the distance.

Commentingon the need for such a website, Ms.Apurva Purohit, CEO, Radio City 91.1FM said, “Today, radio has emerged as a highly persuasive,far-reaching and creative medium for advertising. Those awake to its truepotential are rewarded with a unique springboard to enhance their marketpresence. However, many are still unaware of what radio can really do for theirbrands. At this juncture, we at Radio City have taken the lead to evangelize the medium. from Radio City only takesforward our concerted effort of showcasing the USP of radio to the advertiserand to the creative and planning fraternity, demonstrating the power of themedium and how it can be creatively and innovatively leveraged to theiradvantage.”

Elaborating on what to expect next, Ms. Purohit added, “ only is a stepping stone in a series of activities planned by Radio City onevangelising radio. While we will keep adding to the meaningful interactivityand engagement on this website, we have a lot more set to roll on this frontwhich we will announce shortly.”

A sustained focus on understandinglisteners and leveraging the synergies of music expertise and innovativeprogramming, allows Radio City to deliver aunique listening experience and be an integral part of the lives of listeners.Aggressively looking at spreading the Radio City experienceacross the country, Radio City 91.1FM iscommitted to growing the market and creating superlative content for discerningaudiences.

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