After the fabulous success of Navulla Don last year, Radio City 91.1FM brings the fun and humour back in 2009 for Season 2. Radio City 91.1FM’s ‘Navulla Don’ is a first of its kind reality hunt which last year had crowned Mohammed Asif as the first ever Fun Jockey in Hyderabad , is on the prowl again – hunting for Hyderabad’s best Fun Jockey who can tickle the funny bone and make the entire city laugh with his or her wit and humour.
The winner of Radio City ‘Navvula Don’ II stands to win himself the opportunity to be part of Hyderabad’s Radio City 91.1FM’s family and go on-air . Adding appeal to the station’s Whatte Fun mantra, Radio City Navulla Don is a hunt for the wittiest Telugu Radio Jockey who can rock the FM station in the ‘City of Nawabs’. The city-wide auditions for ‘Navvula Don’ has started from 20 June 2009 to 18 July 2009 and aspiring listeners can call 1250191 to participate or drop in their recorded CDs at the Radio City Office at M.J. Towers, Banjara Hills. Radio City has already received over 60 entries.
By July 18, the FM station will be buzzing with great excitement, because that is when the top 5 finalists will be announced. From 13th July–, each of the five Fun J’s short-listed will get to go live on ‘Namaste Anna” and co-host the show with RJ Vamsee. During this period, Hyderabad’s Radio Cityzens get to vote for their favourite Fun Jockey. This round of SMS-voting will conclude in a Grand Finale on July 18 that will be judged by a panel of celebrity judges at the Prasads Mall. In addition to goodies the winner of Radio City ‘Navvula Don’ II stands to win himself the opportunity to be part of Hyderabad’s Radio City 91.1FM’s family and go on-air.
Commenting on the ideal ‘Navulla Don’, Rana Barua, National Head – Programming and Marketing, Radio City 91.1 FM said, “Humour is a very intrinsic part of our lives. With Navulla Don our effort is to bring together the people who are high on fun quotient and bring a smile to our listener’s faces. With the second season of Navulla Don, we are proud that it still reigns as first of its kind event on-air in India which deliberates on humour”. Adding further he said that, “we are giving our listeners in Hyderabad a chance to display their flair for humour. We’re turning the spotlight on them – both to be discovered and be entertained. The response so far has been outstanding. We‘ve received entries from across Hyderabad. I’m certain that Navulla Don will be an outstanding event even this year as well”.
Hyderabad’s Radio City 91.1FM’s ‘Navulla Don’ is supported by a robust hi-decibel promotional campaign comprising extensive outdoors, on-air and ground support. On-ground activity will happen on the -18th July ’09 where the 5 shorlisted finalists will be taken infront of a crowd. The final will be judged by renowned celebrities, RJ Vamsee and Asif, the winner of Navulla Don 1.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences.